Developed with data scientists and big data analysts over the last 24 months,
SlimCut has created the first ever algorithm for outstream header bidding.
The current, but highly inefficient, way to manage remnant inventory is a waterfall. One tag is called at a time until one returns an ad.
In the header, SlimCut calls every source of demand you want to add. SlimCut exclusive patent pending algorithm analyses over 50 criteria such as historical CPM, fill rate, error rate and latency for each sources. The most likely high CPM wins the bid. The self-learning algorithm improves over time as it collects more data.